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How many small businesses have a website in 2026
The numbers shift depending on who's counting, but they all point the same direction: most small businesses in the US already have a website, and the gap keeps closing. Zippia puts it at 73%, other sources go as high as 83%, up from 64% in 2018. On the other side, about 27% still don't have one, down from 36% in 2020.
Updated 2026-08-22
Why the holdouts hold out
Among businesses without a website, 27% say their business "doesn't need one" and 26% point to cost. Neither reason holds up as well as it used to: almost any business that serves local customers gets looked up online before anyone calls, and website cost has come down a lot since flat one-time-payment options started replacing lifetime monthly fees.
What actually separates the ones that count
Having a website isn't the same as having one that's working. A lot of what falls inside that 73-83% is years old: wrong phone number, doesn't load right on a phone, no reviews visible anywhere on the page. The number these surveys don't measure, and the one that shows up the moment you look business by business, is how many of those sites actually bring in a call a month.
Sources: Zippia, Network Solutions.
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