Is a website worth it for locksmiths?

The math, with your numbers and not mine

The site costs $400 one time. There is no monthly fee. So the real question is how many of your jobs it takes to cover it.

What you charge for a lockout or a rekey runs $80 to $250. Take the high end and 2 jobs pays for it. Everything after that is yours, and you never pay for the site again.

Put your own number over mine. Charge less and the job count goes up; charge more and it goes down. It still clears either way, and that is the whole point of it being one-time.

They do not come back, so volume is the game

In locksmiths the same customer will not call you again for years, and it is worth saying because it changes the whole approach.

If they do not come back, everything rides on new ones coming in. And new ones do not come from loyalty. They come from showing up where they are already looking. That is not a luxury, that is the place Google sends people to.

The upside is that a lockout or a rekey pays $80 to $250, so it does not take many for the math to close.

When the answer is no, and I mean it

You do not need to spend this if your work comes from building and property manager contracts.

If that is you, a website fixes nothing, because being found is not your problem. Keep the money and come back when you want to grow, or when one of those steady accounts goes away.

We say this before taking your money, not after. Call us and if that turns out to be your situation, you will hear the same thing on the phone.

What actually makes the phone ring

A locksmiths site that works is one where you can see a phone number that dials in one tap from a phone without hunting for it.

The rest is decoration. With that in place the visitor calls. Without it they go to the next result, however good the design looks.