Answers · Roofing
Is a website worth it for roofing?
Yes, if you sell to the owner directly. In roofing the job runs $8,000 to $25,000 and does not repeat, so the site only has to bring you 1 job in its whole life to have paid for itself.
Updated · By Esel Solutions editorial team
The math, with your numbers and not mine
$299 to build and publish your website. You see your homepage free first and pay only if you want it online. Domain and hosting are included for 3 months. Then $39 a month with maintenance and changes, or $69 a month with Google Business Profile and SEO. Your homepage arrives within 24 hours; publication follows approval and receipt of missing material.
$299 to build and publish your website. You see your homepage free first and pay only if you want it online. Domain and hosting are included for 3 months. Then $39 a month with maintenance and changes, or $69 a month with Google Business Profile and SEO. Your homepage arrives within 24 hours; publication follows approval and receipt of missing material.
Put your own number over mine. Charge less and the job count goes up; charge more and it goes down. It still clears either way, and that is the whole point of it being one-time.
They do not come back, so volume is the game
In roofing the same customer will not call you again for years, and it is worth saying because it changes the whole approach.
If they do not come back, everything rides on new ones coming in. And new ones do not come from loyalty. They come from showing up where they are already looking. That is not a luxury, that is the place Google sends people to.
The upside is that a new roof pays $8,000 to $25,000, so it does not take many for the math to close.
When the answer is no, and I mean it
You do not need to spend this if all your work comes through insurance adjusters and you never deal with the homeowner.
If that is you, a website fixes nothing, because being found is not your problem. Keep the money and come back when you want to grow, or when one of those steady accounts goes away.
We say this before taking your money, not after. Call us and if that turns out to be your situation, you will hear the same thing on the phone.
What actually makes the phone ring
A roofing site that works is one where you can see photos of roofs you finished and your license in plain sight without hunting for it.
The rest is decoration. With that in place the visitor calls. Without it they go to the next result, however good the design looks.
And watch the calendar
In roofing the year is not flat: June through November, when the water finds the hole.
Which means you want the site up before the season, not in the middle of it. Google takes a few weeks to give something new a place, and those weeks are better spent while the phone is quiet.
Why it did not pay off for some people
When somebody says they paid for a page and it did nothing, it nearly always had showing photos of the finished roof without saying what city it was in or what got done. It went live, it looked fine, and it never did the one thing it was there for, which in roofing is getting people to ask you for a new roof.
The math cannot work out that way. What changes the outcome is the page carrying photos of roofs you finished and your license in plain sight where it shows, and that is not about spending more: with a new roof at $8,000 to $25,000, that placement is what decides whether it pays, not the budget.
doubts
What people usually ask
What if I already have Facebook or Instagram for my roofing business?
They help, but they are theirs and not yours, and they do not show up when someone searches Google ready to hire today. Most people end up with both: social for the work, a site so they get found and called.
Is there a monthly fee?
No. It is $299 once, hosting included. The only separate cost is the domain, about $12 a year, bought by you in your name.
What if I don't like it?
$299 to build and publish your website. You see your homepage free first and pay only if you want it online. Domain and hosting are included for 3 months. Then $39 a month with maintenance and changes, or $69 a month with Google Business Profile and SEO. Your homepage arrives within 24 hours; publication follows approval and receipt of missing material.