Esel Solutions

Answers · Painters

Should I build it on Wix or hire someone?

You can, and sometimes that is the right call. In painters the customer compares before writing, so the page has to survive being read end to end. It is $299 once against ten to thirty hours of yours.

Updated · By Esel Solutions editorial team

The math that actually matters

Wix and Squarespace are not free: about $200 a year, every year, and the first year goes into learning where everything is.

Our page is $299 one time, which in your trade is 1 job of yours: the inside of a house runs $1,500 to $6,000.

Over four years the Wix route is at $800 and still charging; this one is at $299 and charging nothing. But that is the small part, because the cost of doing it yourself is not the subscription.

The expensive part is time, and yours is already spoken for

Ten to thirty hours is normal to get something live and decent the first time. With the inside of a house at $1,500 to $6,000, those hours cost more than the site.

And it does not end there. Every price that moves, every new term and every question you keep getting asked has to go in again by hand.

Build it yourself if any of this is you

  • You enjoy tinkering and a Sunday afternoon at a screen does not bother you.
  • You are starting out and right now you have more time than money. That is a good reason and there is nothing to argue about.
  • You only need somewhere for the Instagram link to land, with no ambition of ranking in Google.
  • You live off builder work and do not want residential. In that case neither one: do not spend.

Have it built if this is you instead

  • Your time is already sold. Every hour in the editor is an hour not spent on the inside of a house.
  • You tried once and it stalled halfway. That is the most common outcome and it is not your fault: templates are designed to look good empty.
  • You need the before and after of your own houses to be visible, which is what decides the call and what templates put in the wrong place.

What goes wrong almost every time it is done at home

It is that there is not one price or one timeline anywhere on the page, text that talks about the business instead of to the customer, and having to pinch on a phone. Color is almost never the problem.

Three concrete things, fixable in any template. If you are building it yourself, fix those and you are already ahead of most.

The detail that gives away who built it

A page put together in an afternoon from a template gives itself away one way: it repeats the photo of the freshly painted wall with no before shot next to it. The template knows nothing about painters and gives you what it gives everyone.

It is not that Wix cannot do it right. It is that you have to know that needs fixing, and that in your trade what closes the job is the before and after of your own houses, not whatever the template shipped with.

See the painters page →

doubts

What people usually ask

Can you fix the Wix site I already made?

We build on a new page rather than someone else's. It comes out faster and cheaper than taking apart an editor we do not control.

Is the site mine if you build it?

Yes, all of it. You buy the domain in your name and the files are yours. If you ever leave, you take everything.

What if I want changes later?

Two rounds of changes are included after it goes live. After that, it is requested and billed separately.

If your situation is not here, call and I will answer it on the phone in five minutes.

(315) 840-1674

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