Answers · Tax preparers
Should I build it on Wix or hire someone?
You can, and sometimes that is the right call. In tax preparers the customer compares before writing, so the page has to survive being read end to end. It is $299 once against ten to thirty hours of yours.
Updated · By Esel Solutions editorial team
The math that actually matters
Wix and Squarespace are not free: about $200 a year, every year, and the first year goes into learning where everything is.
Our page is $299 one time, which in your trade is 1 job of yours: a return runs $150 to $600.
Over four years the Wix route is at $800 and still charging; this one is at $299 and charging nothing. But that is the small part, because the cost of doing it yourself is not the subscription.
The expensive part is time, and yours is already spoken for
Ten to thirty hours is normal to get something live and decent the first time. With a return at $150 to $600, those hours cost more than the site.
And it does not end there. Every price that moves, every new term and every question you keep getting asked has to go in again by hand.
Build it yourself if any of this is you
- You enjoy tinkering and a Sunday afternoon at a screen does not bother you.
- You are starting out and right now you have more time than money. That is a good reason and there is nothing to argue about.
- You only need somewhere for the Instagram link to land, with no ambition of ranking in Google.
- Your book already fills the season and you cannot take more. In that case neither one: do not spend.
Have it built if this is you instead
- Your time is already sold. Every hour in the editor is an hour not spent on a return.
- You tried once and it stalled halfway. That is the most common outcome and it is not your fault: templates are designed to look good empty.
- You need the price by return type and who signs as preparer to be visible, which is what decides the call and what templates put in the wrong place.
What goes wrong almost every time it is done at home
It is that there is not one price or one timeline anywhere on the page, text that talks about the business instead of to the customer, and having to pinch on a phone. Color is almost never the problem.
Three concrete things, fixable in any template. If you are building it yourself, fix those and you are already ahead of most.
The detail that gives away who built it
A page put together in an afternoon from a template gives itself away one way: it repeats showing up only in January, when half your customers search in March. The template knows nothing about tax preparers and gives you what it gives everyone.
It is not that Wix cannot do it right. It is that you have to know that needs fixing, and that in your trade what closes the job is the price by return type and who signs as preparer, not whatever the template shipped with.
doubts
What people usually ask
Can you fix the Wix site I already made?
We build on a new page rather than someone else's. It comes out faster and cheaper than taking apart an editor we do not control.
Is the site mine if you build it?
Yes, all of it. You buy the domain in your name and the files are yours. If you ever leave, you take everything.
What if I want changes later?
Two rounds of changes are included after it goes live. After that, it is requested and billed separately.