AI search (AI Overviews)
The answer block Google writes at the very top without anyone opening a site. It changes what your page has to do to be worth anything.
More and more searches get answered right there, and the person asking never scrolls to the results. That takes visits from everyone, not just you.
What you can do is make the answer up top name you. And for it to name you, your page has to answer the question directly and in a few lines, instead of circling for three paragraphs.
For local businesses the effect is still smaller than for general topics, because someone looking for a plumber nearby wants a phone number and not a summary.
What to do about it
Put the short answer of each page in its first two lines. That is what a machine copies when it quotes you.
Other words about the same thing