News · Google and reviews
Where should you ask for reviews, Google or Yelp?
Google holds roughly 81% of all local business reviews online, well ahead of Yelp. But Yelp isn't going anywhere: it posted its highest-ever net revenue in 2025, added an OpenAI partnership, and shipped more than 55 new features in a single year. Both are alive, just at very different scale.
Updated 2026-08-22
What makes each one strong
On Google, volume is what matters most: it's where most people search and compare first. On Yelp, the purchase intent of whoever lands there runs higher than its size suggests: four out of five Yelp page visitors are ready to buy, and 57% contact or visit the business within a day of searching.
Why this might keep shifting
In June 2026, a court found that Google holds monopoly power in the general search market, and part of Yelp's ongoing antitrust case against Google is that Google favors its own local search results over competitors like Yelp. If Yelp wins, the outcome could reshape how local search traffic gets split up in the years ahead.
For a service business, none of these headlines change the day-to-day: it still pays to keep the Google Business Profile complete with fresh reviews, and not let a Yelp page sit abandoned just because it brings in less volume. People now use an average of six different sites to research a business before deciding.
Sources: Yelp Trust Center, Wiser Review.