Wedding planners · Miami
A wedding page that stands on events that actually happened.
Events by Ani plans weddings and events in Miami. The proposal was built from photos of her own events, because a bride does not hire someone showing off another planner’s wedding.
Events by AniSee the full proposal
The situation
A bride picks a planner on trust, and trust here is built by looking. Before writing to anyone she goes to see what the planner has done, how many times, and whether those events resemble the one in her head.
The material lived on Instagram, where nearly every planner’s work lives. The trouble with leaving it only there is that a profile runs in date order and mixes a wedding with a note about an open date, so a newcomer does not see a portfolio, she sees a wall.
The decisions
The first screen is a full-bleed photo from a real event, with no text competing with it and no call button in that first fold. In weddings the photo is the argument, and asking for the call before showing anything breaks the order in which people decide.
Two versions of the page were built with the same information and different art direction, so the business could choose with something in front of her rather than describing in words how she pictures it.
Services are split by type of event, because someone searching for a quinceañera and someone searching for a wedding do not want to read the same thing or spend the same money.
What the page includes
- Full-screen real photo up front, with nothing covering it
- Gallery ordered by event instead of by posting date
- Services split by type of celebration
- Two art directions of the same page to choose from
- A form that asks the date and event type, which is what a quote needs
keep reading
More on wedding planners and on Miami
What it costs · one-time
$400 one time
Agencies in this business charge $1,500 to $10,000 for the same thing, plus a fee every month. We build one page ourselves, no subcontracting, and there's no monthly fee.
- One screen Built to make the phone ring, not to be browsed through.
- Your words Written with what your customer searches: your trade and your city.
- Made for a phone Looks right on a phone, which is where they'll call you from.
- Hosting included No monthly fee, not now and not later.
- Two rounds of changes After it goes live, in case something isn't how you wanted it.
- The domain, separate About $12 a year. You buy it, in your name. It doesn't go through us.
- Money back if you don't like it You pay the $400 up front. If you don't like the mockup, you get every dollar back.
If you plan events and your work only lives on Instagram, we will build the page from your own photos and you see it before paying anything.