Is a website worth it for personal trainers?

The math, with your numbers and not mine

The site costs $400 one time. There is no monthly fee. So the real question is how many of your jobs it takes to cover it.

What you charge for a month of training runs $300 to $800. Take the high end and 1 job pays for it. Everything after that is yours, and you never pay for the site again.

Put your own number over mine. Charge less and the job count goes up; charge more and it goes down. It still clears either way, and that is the whole point of it being one-time.

What changes when they come back

In personal trainers a customer is not a one-time thing. They come back every month, and that is where the business is.

Counted that way, a good customer is worth around $4,800 over two years. That is 12 times the cost of the site, off one customer. Which is why in your trade the question is rarely whether it clears.

The expensive mistake is judging the site by the first job that comes in. The first job is the sample. The money is in the two years after it.

When the answer is no, and I mean it

You do not need to spend this if your slots are full and you will not train at 5am.

If that is you, a website fixes nothing, because being found is not your problem. Keep the money and come back when you want to grow, or when one of those steady accounts goes away.

We say this before taking your money, not after. Call us and if that turns out to be your situation, you will hear the same thing on the phone.

What actually makes the phone ring

A personal trainers site that works is one where you can see results from your own clients and the monthly price said plainly without hunting for it.

The rest is decoration. With that in place the visitor calls. Without it they go to the next result, however good the design looks.

And watch the calendar

In personal trainers the year is not flat: January, and the spring run-up to summer.

Which means you want the site up before the season, not in the middle of it. Google takes a few weeks to give something new a place, and those weeks are better spent while the phone is quiet.