Should I build it on Wix or hire someone?

The math that actually matters

Wix and Squarespace are not free: about $200 a year, every year, and the first year goes into learning where everything is.

Our page is $299 one time, which in your trade is 1 job of yours: a full night runs $800 to $2,000.

Over four years the Wix route is at $800 and still charging; this one is at $299 and charging nothing. But that is the small part, because the cost of doing it yourself is not the subscription.

The expensive part is time, and a customer is paying for yours

Ten to thirty hours is normal to get something live and decent the first time. With a full night at $800 to $2,000, those hours cost more than the site.

And it does not end there. A page built once and left alone ages fast, and whoever gets handed your name lands on that old version.

Build it yourself if any of this is you

• You enjoy tinkering and a Sunday afternoon at a screen does not bother you.
• You are starting out and right now you have more time than money. That is a good reason and there is nothing to argue about.
• You only need somewhere for the Instagram link to land, with no ambition of ranking in Google.
• The venues you work with already fill your calendar. In that case neither one: do not spend.

Have it built if this is you instead

• Your time is already sold. Every hour in the editor is an hour not spent on a full night.
• You tried once and it stalled halfway. That is the most common outcome and it is not your fault: templates are designed to look good empty.
• You need video of yours with a full floor to be visible, which is what decides the call and what templates put in the wrong place.

What goes wrong almost every time it is done at home

It is that the page does not say who you are in the first three lines, text that talks about the business instead of to the customer, and having to pinch on a phone. Color is almost never the problem.

Three concrete things, fixable in any template. If you are building it yourself, fix those and you are already ahead of most.

The detail that gives away who built it

A page put together in an afternoon from a template gives itself away one way: it repeats having nothing to show when whoever recommended you passes your name along. The template knows nothing about DJs and gives you what it gives everyone.

It is not that Wix cannot do it right. It is that you have to know that needs fixing, and that in your trade what closes the job is video of yours with a full floor, not whatever the template shipped with.