Guides for business owners
Guides for anyone starting something or trying to get more work in.
What we ask and get asked every day, written with real numbers and no hype. If you want the website after, you know where we are.
Your website →
- Your domain has to be in your nameHow to find out who really owns your website address and what to do if it isn't you.
- Why your website isn't on GoogleHow to tell in one minute whether Google has it, and the five reasons it isn't showing.
- Why people land on your site and never callSeven things that make visitors leave, and none of them is the design. How to check all seven in twenty minutes.
- What a local business website needsThe nine things that matter and the six that don't, in order of importance.
- How to tell if your website worksThe four numbers to watch, where to see them free, and what each result means.
Social media →
- Why followers aren't customersWhat number to watch instead of followers, and how to convert the ones you already have.
- What to post when nothing comes to mindTen kinds of post that come straight out of the day's work, with nothing invented and no dancing.
- How much Instagram helps a local businessWhat it's good for, what it isn't, and why ten thousand followers don't fill a schedule.
- Facebook groups for getting workWhich groups to be in, how to reply so people call, and what gets you removed.
Google and reviews →
- Why your competitors show up before youThe six real reasons, how to check which one is yours, and which fix this week.
- How to show up in "near me" searchesWhat decides the three-pack, why it changes with the searcher's location, and what you can control.
- Local SEO, explained without the jargonWhat decides who shows up on the map, what you can fix yourself, and what isn't worth paying for.
- If Google suspends your profileWhy it happens, how to get it back step by step, and what to do in the meantime.
- What to do with a bad reviewHow to reply, when it can be removed, and why one bad review sinks nobody.
- How to get more Google reviewsWhen to ask, how to ask and what words to use. Including the direct link almost nobody knows exists.
- Photos on your Google profileHow many, of what, how often, and why stock photos actively hurt.
- Which Google category to useThe heaviest decision on the whole listing, how to find the right one, and what to do with secondaries.
Tools and booking →
- WhatsApp Business for your businessWhat it adds over the normal app, how to set it up in an afternoon, and what to automate.
- How to keep your customer listWhat to record about each customer, where, and how to turn that sheet into repeat work.
- How to get paid onlinePayment links, deposits and invoices. What each one charges and when to use which.
- How to accept appointments onlineWhich tool fits your trade, what each one costs, and how to stop people from no-showing.
- Free tools for your businessWhat's actually used to get paid, book, invoice and keep track, with no monthly bills.
Getting customers →
- How to get more wedding photography clientsHow to get out of the low-price trap, where couples come from, and what to show in the portfolio.
- How to get more roofing jobsHow to get in with insurers and realtors, how to handle claims, and how to compete with the crews who show up after a storm.
- How to get more remodeling jobsWhere the big jobs come from, how to quote so they say yes, and why the photos decide it.
- How to get more plumbing jobsWhere the repeat work is, how to get in with property managers, and what to charge for a call-out.
- How to get more pest control customersWhy the quarterly contract is the business, and where the customers who sign it come from.
- How to get more painting jobsWhere the big jobs come from, how to quote in writing, and why exterior pays more here.
- How to get more nail clientsHow a nail schedule actually fills, what to charge in Miami, and how to stop losing hours to no-shows.
- How to get more moving customersWho sends moves year-round, how to quote without cutting price, and why insurance decides it.
- How to book more weddingsWhere couples actually come from, how to price without scaring them off, and why vendors are your best source.
- How to get more landscaping customersHow to build a route that actually pays, where the recurring contracts are, and what to charge per cut.
- How to get more HVAC customersWhy the maintenance agreement is the whole business, and how to fill the winter months.
- How to stop buying leadsThe math on what each closed job really costs, and the six-month plan to get out.
- How to set your pricesHow to work out what you actually have to charge, when to raise, and what to say when they haggle.
- How to quote so they say yesWhy the itemized quote wins even when it's higher, and exactly what to put in it.
- How to get more handyman customersWhere the repeat work is, what to charge per hour, and how far you can go without a license.
- How to get more hair salon clientsHow to fill the chair, raise the ticket without losing people, and why color changes the business.
- How to get repeat customersWhat actually makes someone repeat, what converts into maintenance, and how to ask for the referral.
- How to follow up on a quoteWhen to write, what to say and when to stop. With the messages written out to copy.
- How to fill your barbershop scheduleHow to get customers back every three weeks, fill the dead weekday hours, and stop losing the chair.
- How to get more cleaning customersWhere the recurring clients are, what to charge per house, and how to get off the apps that keep half.
- How to get more auto detailing customersWhy mobile wins here, where the repeat customers are, and how to get out of the $50 wash.
- How to answer the phoneWhat to say in the first ten seconds, what to ask, and what to do when you can't pick up.
- How to get your first customersWhat works in year one, in order, and what's throwing money away.
- How to get your business on GoogleThe profile is free, it puts you on the map, and it's the first thing to do. How to open it and how to climb.
to download
Full guides, free, in exchange for an email
- 15 ways to get more customers for your local businessFifteen concrete things you can do yourself this week to get more work. No ad spend and nobody to hire.
- How to fill your week with plumbing jobs without buying leadsTwelve ways to get work that don't involve paying Angi $40 for a phone number four other plumbers are calling too. Starting with the one that pays off this week.
- The checklist of what your wedding planner website has to showTwenty-two things to check on your site before the bride decides whether to write you or move on to the next one. Including what to remove, which is usually more than what to add.
Got a question that isn't here? Call and we'll answer it, whether you buy or not.