What to post when nothing comes to mind

The rule they all come from

**Photograph the day's work.** Before you start, halfway through, and when you finish.

All ten ideas below come from that. Get in the habit of three photos per job and you never run out of things to post again.

The ten that work

**1. Before and after.** The one that works best in almost every trade and needs the least explanation. Yard, roof, nails, car, wall, hair.

**2. The process, mid-job.** The open pipe, the prepped wall, the color processing. It shows craft, and it's what separates a professional from someone who only shows results.

**3. A question you get constantly.** "How often do ducts need cleaning?" Answered in four lines. It's useful and it positions you as someone who knows.

**4. A mistake you see all the time.** "This is what happens when you paint without priming." With a photo. It gets shared and it demonstrates judgment.

**5. What it costs and why.** A price range with what's included. It generates questions and filters out people who can't pay.

**6. A review someone left you.** A screenshot of the review with a photo of the job it refers to. It's social proof without having to praise yourself.

**7. Your face and your crew.** People hire people. A photo of you working beats any logo.

**8. The unusual job.** The thing you don't see every day: the enormous tree, the complicated install, the impossible stain. People remember it.

**9. A seasonal heads-up.** "Summer's coming, get the AC checked before August." It's useful, it's true, and it brings work directly.

**10. Availability.** "I've got Thursday morning free." One of the fastest-converting posts there is, and almost nobody does it.

What you don't need

**You don't need to post daily.** Two or three a week of your own work beats seven of filler.

**You don't need to talk to camera.** If it doesn't come naturally, don't. Hands working does the job just as well.

**You don't need dances or trends.** They bring views from people who aren't your customer.

**You don't need motivational quotes.** Nobody hires a plumber over a quote about success.

How to make it look good without knowing photography

• **Natural light.** Near a window or outside. Never direct flash.
• **Clear the frame.** Move the rag, the bottle and the stray cable. It's what changes a photo most.
• **Crop in.** Get close to the detail instead of showing the whole room.
• **Same position for before and after.** Otherwise there's nothing to compare and it loses all its force.

What to write underneath

Short, useful, with the city.

"Kitchen in Miami Lakes, two days of work. We replaced the tile and painted the cabinets instead of replacing them, which saves half. Free quotes over WhatsApp."

It has what it is, where, one useful fact, and what to do next. That's enough.