Reviews
What your customers say about you on Google. For a local business it decides more than the website and more than the price.
They count twice: for Google putting you on the map, and for the person who found you deciding to call you instead of the next one.
What works is asking on the spot, job just finished and customer happy, sending the direct link by text. Asking three weeks later by email does not work.
Replying to all of them, including the bad ones, counts more than people think. A calm reply to a bad review convinces more than twenty five-star ones in a row.
What to do about it
Get the direct review link from your Google listing and save it in your phone's quick replies. Send it at the end of every job.
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