Roofing Website Examples from Miami
These are six real roofing website examples from Miami-Dade and Broward. A roof here is an eight to thirty thousand dollar job, so the website does not close the sale. The website gets you invited in to give the estimate. That changes what it needs to carry. We reviewed six roofing contractor sites across Miami-Dade and Broward, and the best ones are the ones that kill the homeowner's three doubts before the visit: that the license is real, that there is a way to pay for it, and that you have done this before on a street like theirs.
Updated 2026-08-21
What we looked at
- Whether the contractor license number is written on the page.
- Whether it mentions financing or working with insurance.
- Whether it shows its own work, in photo or video.
- Whether it separates residential from commercial, which are two different buyers.
- Whether there is a Spanish version.
- Whether it names the counties it serves.
The six
1. T&S Roofing Systems
The best resolved of the six, and the only one with a Spanish version that is a full site rather than a stray page. Direct headline, license CCC1326032 in writing, and two phone numbers split by county, one for Miami-Dade and one for Broward. That tells the caller there is a crew in their area.
It carries video, reviews with the score visible, and gives an idea of price. Of everything on this list, it is the closest to what a contractor chasing large jobs should have.
What to copy: a phone line per county, and a complete Spanish site instead of a translated page.
2. Roofer Mike
Roofing Miami since 1992, license CCC1327413 on display. Offers financing, which in roofing is not a detail: the difference between closing and not closing is usually whether the owner can pay monthly.
It has original video and reviews. The name helps more than it looks, because a roof gets hired from a person before a company, and "Roofer Mike" is a person.
What to copy: put financing at the same level as the services, not in the fine print.
3. Miami Roof-Tech
License CCC1328295 visible, a form, tap-to-call, and reviews. The headline is a direct call to action asking for the estimate rather than a slogan. For a trade where the whole funnel is "let me come measure", that is the right call.
It never says which areas it covers, which is the question anyone asks before filling in a form.
What to copy: make the headline the next step, not a brand statement.
4. Salomon Roofing
The clearest of the six at separating the commercial buyer. It presents itself as a Miami commercial contractor and handles residential separately, which avoids the usual problem of pages trying to address a homeowner and a building manager in the same paragraph.
It has financing, video, a form, and Spanish content. It is missing the written license, which commercial clients will ask for anyway.
What to copy: a separate path for residential and commercial straight from the home page.
5. A. Palmer Roofing
It has the best line of the six and does not use it enough: "Third-Generation Dade County Roofers". That is exactly what someone wants to hear before letting a stranger tear off their roof.
Video, a form, and tap-to-call. It is missing a visible license, and it needs to lean much harder on that line, which currently sits in a section heading halfway down the page.
What to copy: if your business is family-run or generations deep, that goes at the very top, not mid-page.
6. Miami Best Roofing
The only one on the list with WhatsApp on the page, and it has a Spanish version. In a trade where the customer wants to send a photo of the ceiling stain before anyone drives out, WhatsApp resolves faster than any form.
It is missing the license and the trust signals, and leans almost entirely on reviews.
What to copy: WhatsApp, placed where it can be seen. In this market people would rather type than call.
What none of the six does well
None shows a before-and-after organized by roof type. In a trade sold on the photo, that is the most expensive miss on this list: someone choosing between tile, metal, and shingle wants to see all three finished, on houses like theirs.
And none explains how the insurance claim works after a storm, which is the moment most people in South Florida go looking for a roofer.
If your page carries the license up top, a before-and-after by roof type, WhatsApp, and an honest explanation of the insurance side, nothing on this list beats you.
doubts
What people usually ask
Do I need financing to sell roofs?
It helps a lot. Three of the six offer it, and they are the ones going after large jobs. A homeowner who needs a fifteen thousand dollar roof rarely has it in the bank, and if you do not give them a way to pay, someone else will.
Is a Spanish version worth it?
In Miami-Dade, yes, and only two of the six do it properly. This is not the translate button: a page written in Spanish, with its own phone number and its own words. It is the cheapest advantage left in this trade.
What goes first, residential or commercial?
Split from the home page, the way Salomon does it. They are two different buyers: the homeowner decides on trust and photos, the building manager decides on license, insurance, and schedule. Mixing them into one paragraph leaves neither feeling addressed.
WhatsApp or a form?
Both, with WhatsApp on top. In this market people would rather send a photo of the ceiling stain over WhatsApp than fill in five fields, and you can answer before leaving the job you are on.