Tools · free checkup
Check your Google listing.
For a local business the listing brings more calls than the site. Open yours and answer these while looking at it. Everything here is free to fix.
How your listing is doing
Reviews are half of it
Of everything on this list, reviews move the needle most, and they depend on no tool and no vendor.
What works is asking on the spot, job just finished, sending the direct link by text. Save it in your phone's quick replies and send it every time.
None of this costs money
All ten items are free. If someone offers to run your listing for a monthly fee, what they are charging for is the time to do this list.
Worth paying only if you genuinely will not find that hour. But know what you are buying.
If after running the numbers you want the page built, it is a five minute phone call.