Guides · Getting customers
Getting customers without burning money on ads.
What actually makes a local business phone ring, in order, with the steps to do it yourself. Almost none of it costs money; it costs an afternoon.
34 guides
- SEO for roofers, with the real search numbersWhat homeowners type when their roof leaks or needs replacing, how often, what advertisers pay per click, and how a roofer shows up without paying.
- Roofing marketing without buying leadsThe channels that bring jobs to a roofing company, what each one costs, and where to start this month.
- SEO for plumbers, with the real search numbersWhat people type when they need a plumber, how often, what advertisers pay per click, and how to show up without paying.
- Plumbing marketing: where the calls come fromThe channels that bring calls to a plumbing business, what each one costs, and the order to set them up.
- SEO for HVAC companies, with the real search numbersWhat people type when their AC or furnace fails, how often, what advertisers pay per click, and how an HVAC company shows up without paying.
- HVAC marketing: where the calls come fromThe channels that bring calls to an HVAC company, what each one costs, and why maintenance plans are the marketing that pays longest.
- SEO for electricians, with the real search numbersWhat people type when they need an electrician or a new installation, how often, what advertisers pay per click, and how to show up without paying.
- Electrician marketing: where the calls come fromThe channels that bring calls to an electrical contractor, what each one costs, and the order to set them up.
- SEO for contractors, with the real search numbersWhat homeowners actually type when they look for a contractor, how many times a month, and what to change so they find you.
- Construction marketing without buying leadsThe channels that bring jobs to a construction company, ordered by what they cost, and where to start this month.
- How to get more wedding photography clientsHow to get out of the low-price trap, where couples come from, and what to show in the portfolio.
- How to get more roofing jobsHow to get in with insurers and realtors, how to handle claims, and how to compete with the crews who show up after a storm.
- How to get more remodeling jobsWhere the big jobs come from, how to quote so they say yes, and why the photos decide it.
- How to get more plumbing jobsWhere the repeat work is, how to get in with property managers, and what to charge for a call-out.
- How to get more pest control customersWhy the quarterly contract is the business, and where the customers who sign it come from.
- How to get more painting jobsWhere the big jobs come from, how to quote in writing, and why exterior pays more here.
- How to get more nail clientsHow a nail schedule actually fills, what to charge in Miami, and how to stop losing hours to no-shows.
- How to get more moving customersWho sends moves year-round, how to quote without cutting price, and why insurance decides it.
- How to book more weddingsWhere couples actually come from, how to price without scaring them off, and why vendors are your best source.
- How to get more landscaping customersHow to build a route that actually pays, where the recurring contracts are, and what to charge per cut.
- How to get more HVAC customersWhy the maintenance agreement is the whole business, and how to fill the winter months.
- How to stop buying leadsThe math on what each closed job really costs, and the six-month plan to get out.
- How to set your pricesHow to work out what you actually have to charge, when to raise, and what to say when they haggle.
- How to quote so they say yesWhy the itemized quote wins even when it's higher, and exactly what to put in it.
- How to get more handyman customersWhere the repeat work is, what to charge per hour, and how far you can go without a license.
- How to get more hair salon clientsHow to fill the chair, raise the ticket without losing people, and why color changes the business.
- How to get repeat customersWhat actually makes someone repeat, what converts into maintenance, and how to ask for the referral.
- How to follow up on a quoteWhen to write, what to say and when to stop. With the messages written out to copy.
- How to fill your barbershop scheduleHow to get customers back every three weeks, fill the dead weekday hours, and stop losing the chair.
- How to get more cleaning customersWhere the recurring clients are, what to charge per house, and how to get off the apps that keep half.
- How to get more auto detailing customersWhy mobile wins here, where the repeat customers are, and how to get out of the $50 wash.
- How to answer the phoneWhat to say in the first ten seconds, what to ask, and what to do when you can't pick up.
- How to get your first customersWhat works in year one, in order, and what's throwing money away.
- How to get your business on GoogleThe profile is free, it puts you on the map, and it's the first thing to do. How to open it and how to climb.
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